Blog

How to avoid SEO loss when redesigning a website

To keep rankings when redesigning, list the old URLs, link them to new ones with 301 redirects and test the new site.

10 things to check before building a website

Ten checks before commissioning a website in Bodrum: goal, mobile, speed, SEO, content, maintenance and ownership.

How to build a multilingual website

To reach foreign customers in Bodrum: URL structure, hreflang, translation quality and a language switcher that works.

Website speed and Core Web Vitals explained

Core Web Vitals are Google’s metrics for page speed and usability. What LCP, INP and CLS are and how to improve them.

Websites for yacht service and marine companies

What should a website for a yacht service, technical service or marine firm in Bodrum include? Service list, authorised brands, map and multilingual set-up.

Website ideas for Bodrum businesses

What should a website include for yacht services, real estate, restaurants, construction and health businesses in Bodrum? Examples from real projects.

What determines website prices?

Website price depends on page count, languages, content, custom features and maintenance. What to look at when comparing quotes.

Why mobile-friendly web design matters

Customers in Bodrum find you on their phones. What mobile-friendly web design means, how to check it and what to watch for.

What kind of website should we have?

Hello, dear readers. In our last issue, we explored why you need a website. In this article, we’ll try to help you determine what kind of website you…

Why should we have a website?

Hello, As you know, we are living in the “age of communication,” and reaching both individuals and the masses is no longer as difficult as it used to…

Software development in Bodrum

Choosing a service tracking program: what to look for

Features a technical service tracking program needs: service file, work order, stock, quotes, photo archive and reporting.

Custom software or off-the-shelf program?

Is custom software or a ready-made program right for your business? A practical guide comparing cost, flexibility, time and risk.

Custom software examples for small businesses

Booking, quotes, service tracking, stock and customer records: custom software that works for small businesses in Bodrum.

How to set up a booking system

What it takes to add a booking system to your website: calendar, availability, approval flow, payment, notifications and integrations.

Offline-first software: work that does not stop when the internet drops

What the offline-first approach is and how it keeps work going in workshops, gyms and the field when the internet cuts out.

Software project timeline and cost: what do they depend on?

A software project’s time and cost depend on scope, design, integrations, testing and maintenance. How to plan it.

Stock tracking and barcode systems

Tracking spare parts and product stock with barcodes: benefits, set-up steps, linking with work orders and points to watch.

Web app vs desktop software

Web application or desktop program? A comparison across installation, updates, access, offline use and cost.

What is an API integration and what is it for?

An API integration lets two systems pass data to each other. A plain explanation with payment, shipping, booking and accounting examples.

When do you need a WordPress plugin?

A custom WordPress plugin is needed when ready-made plugins fall short. When, how and with what risks is it developed?

Photography in Bodrum

Aerial drone photography

Drone photography in Bodrum: uses for yachts, hotels, land and real estate, with permits, safety and planning.

Best times and seasons to shoot in Bodrum

The best times, seasons and locations for photo and video shoots in Bodrum: sunrise, golden hour and season planning.

Hotel and boutique hotel photography guide

Hotel and boutique hotel photography: rooms, common areas, views and details, with planning, light and web use.

Optimizing photos for the web

Photo size, format, compression, alt text and lazy loading for websites: WebP, AVIF and responsive images.

Product photography for e-commerce

Product photography for online stores: background, light, angles, consistency and size. Practical advice for product pages that sell more.

Restaurant and food photography

Restaurant and food photography: light, styling, plates and ambience shots that make a menu and a venue look inviting.

Real estate and villa photography

Photos for real estate and villa listings: angle, light, staging, exterior and drone. Tips for sales and rentals in Bodrum.

Wedding and event photography

Wedding, engagement, corporate event and party photography in Bodrum: planning, light, delivery and how to choose the right photographer.

Why professional photos matter for your business

Professional photography builds trust on your website, supports sales and lifts your brand. Why it matters for Bodrum businesses.

Yacht and boat photography: the right light and angle

Yacht and boat photography: best time, angles, cleanliness, on-water and interior shots, with tips for charter and sale listings.

Social media management in Bodrum

Growing reach with Instagram Reels

Reaching more people on Instagram with short video (Reels): the first second, length, sound, captions and ideas suited to Bodrum.

How Facebook and Instagram ads work

Targeting, budget, creative and measurement in Facebook and Instagram ads, with starter advice for Bodrum businesses.

Google Business Profile and social media together

Managing your Google Business Profile and social media together: same information, same visuals, review management and local visibility.

How to build a social media content calendar

A monthly social media content calendar: pillars, posting frequency, season plan and tools. A practical template for Bodrum businesses.

Managing reviews and comments on social media and maps

Replying to customer reviews: positive and negative, speed, tone and reputation management on Google and social media.

Instagram strategy for businesses

An Instagram strategy for Bodrum businesses: audience, content types, profile set-up, steady posting and measurement.

Seasonal social media planning for Bodrum

A social media plan for seasonal businesses in Bodrum: pre-season, in-season and post-season content and ads.

Social media for yacht charter companies

Social media for yacht charter and brokerage firms: content, audience, language, ads and the booking flow.

Social media for hotels and restaurants

Social media for hotels and restaurants: content ideas, posting frequency, review management, steering to bookings and ads.

What determines social media management pricing?

Social media management price depends on platforms, posting frequency, content production, ads and reporting. Tips for comparing quotes.

Hosting and domains in Bodrum

.com or .com.tr? Choosing a domain extension

The differences between .com and .com.tr: audience, trust, SEO, price and findability. Which suits which business?

Handling seasonal traffic peaks on your server

Site traffic rises in Bodrum’s summer season. Caching, light pages, CDN and monitoring tips to keep your server ready.

Hosting types: shared, VPS and cloud

The differences between shared hosting, VPS, dedicated and cloud hosting: performance, security, cost and who each suits.

Moving a website to another host

Steps to move a site to another host without downtime: backup, set-up, test, DNS, SSL and email. Tips to keep rankings.

Setting up business email

Business email addresses like name@yourcompany.com: benefits, set-up, SPF/DKIM, spam protection and phone use.

Website backup guide

How to back up a website, how often, where to store it and how to restore. A practical guide for Bodrum businesses.

Website security basics

Basic measures to protect your site: updates, strong passwords, backups, SSL, fewer plugins and attack monitoring.

What is a domain and how to choose one

What a domain name is and how to choose a good one: short, memorable, easy to spell and matching your brand.

Why you need an SSL certificate

An SSL certificate encrypts the connection between your site and visitors. What https is and why it matters for security and search ranking.

What is hosting?

You need space to upload the web pages you’ve created. The space allocated to you on servers configured to run your site is called hosting. Hosting…

SEO in Bodrum

301 redirects guide: keeping your rankings

What a 301 redirect is, when it is needed, how to set it up and what to watch for. How to keep rankings when moving or redesigning a site.

Growing SEO traffic with a blog

Blog posts bring search traffic through question-led content that supports service pages. Topic choice, structure, internal links and steady publishing.

How to do keyword research

Keyword research: finding what customers search, search intent, volume, competition and page planning. Practical steps for Bodrum businesses.

Local SEO: showing up on maps in Bodrum

What local SEO is and how to appear on Google Maps in Bodrum: business profile, reviews, consistent information and local content.

On-page SEO checklist

A checklist for making a page search-ready: title, description, headings, content, images, internal links and speed.

Optimizing your Google Business Profile

Filling in a Google Business Profile completely: category, information, photos, services, posts and reviews. Steps for map ranking in Bodrum.

Technical SEO: crawling, indexing and sitemaps

The basics of technical SEO: robots.txt, sitemap, crawl budget, canonical URLs, redirects, error pages and structured data.

What are backlinks and how do you earn them?

A backlink is a link to you from another site. Its effect on SEO, quality backlink sources and methods to avoid.

What is SEO and how does it work?

What SEO (search engine optimisation) is, how Google decides rankings and what a business should do first. A plain explanation.

When do SEO results show and how to measure them

SEO results usually show within months. What affects the timing, measurement indicators, Search Console and realistic expectations.

Online marketing in Bodrum

Brand identity and logo: why it matters

Brand identity is name, logo, colour, typeface and tone of voice. What to watch when preparing a logo and identity for a small business.

Email marketing: a pre-season campaign

Using email marketing to reconnect with past customers before the season: list, content, timing, personalisation and consent rules.

Getting started with Google Ads

Starting search ads with Google Ads: goal, keywords, budget, ad text, landing page and measurement. First steps for Bodrum businesses.

How to do competitor analysis

Competitor analysis: identifying rivals, comparing sites, SEO, social media and prices, and finding opportunities. Steps for Bodrum businesses.

Measuring with Google Analytics and Search Console

What Google Analytics and Search Console are, the difference between them and which metrics to follow. A plain guide for small businesses.

Reaching foreign tourists online

Reaching foreign tourists and yacht owners online in Bodrum: a multilingual site, English/Russian content, overseas searches, maps and social media.

Planning an online marketing budget

Planning an online marketing budget by goal, channel, season and measurement: fixed costs, ad spend, content and a test share.

Retargeting explained

Retargeting shows ads again to people who visited your site and left without acting. How it works, when it helps, consent and privacy.

What is conversion rate and how to raise it

Conversion rate is the share of visitors who call, submit a form or buy. To raise it: a clear call, speed, trust and simplicity.

What is online marketing?

Online (digital) marketing is all the work that reaches customers on the internet: site, SEO, ads, social media and email. A practical frame for Bodrum.

Online store setup in Bodrum

Cart abandonment in e-commerce and how to lower it

Cart abandonment is the share of customers who add items to the cart and leave without buying. Causes and ways to lower it: payment, shipping, trust…

Comparing e-commerce platforms

WooCommerce, Shopify, ready-made local e-commerce systems and custom solutions: cost, flexibility, maintenance and who each suits.

E-commerce SEO: making product pages visible in search

E-commerce SEO: category structure, product titles, descriptions, structured data, speed, duplicate content and internal linking.

How to set up an online store

Steps to set up an online store (e-commerce site): product plan, platform, payment, shipping, pages, legal requirements and after launch.

How to write a product page that sells

An e-commerce product page: title, description, features, photos, price, reviews and FAQ. A page that persuades customers and suits search engines.

Online sales for local producers

Online sales for local producers in Bodrum (food, crafts, natural products, marine supplies): story, photos, store, shipping and abroad.

Payment gateways and methods

Payment in an online store: virtual POS, payment institutions, cards, bank transfer, cash on delivery, security and commissions.

Selling abroad online: cross-border sales

Selling online abroad: multilingual store, currency, payment, shipping, customs, tax and legal matters. A roadmap for selling from Bodrum to the world.

Shipping integration: automating order delivery

What shipping integration in an online store is and how it works. Choosing a carrier, price calculation, tracking and returns.