Organic posting grows slowly; ads let you reach the right audience fast. Facebook and Instagram ads are managed through the same system.
Targeting
You can choose location (for example Bodrum and surroundings), age, interest and language. You can also reach audiences similar to your customer list or site visitors; see retargeting.
Choosing the goal
A goal such as messages, site visits, phone calls, forms or bookings is chosen, and the system shows ads toward that result. A clear goal means better results.
Creative and text
An eye-catching photo or short video, short clear text, a single call to action. For quality use photography and video.
Budget
Starting with a small daily budget and scaling the ad that works is sensible. For budget planning see planning an online marketing budget.
Measurement
Reach, clicks and cost; but what matters most is the result at the site or on the phone. For measurement see measuring with Analytics and Search Console.
The site must be ready
Ads bring traffic; the site converts. Without a fast, clear site an ad budget is wasted. See web design and online marketing. For an example from the yacht sector see the site of Sea You Yachting. For management reach our social media page.