Yacht charter is selling an experience, not a product; customers want to see the deck, the route and the atmosphere. So social media is a strong shop window for yacht firms.
Audience and language
Most customers come from abroad; English, and for some targets Russian or German, may be needed. See reaching foreign tourists online.
Content ideas
- Yacht introduction: deck, cabins, saloon
- Route suggestions: bays, a day plan
- Crew and service
- Customer experience: moments shared with permission
- Season offers and open dates
Visual quality
In yacht posts, photo and video quality directly builds trust; see yacht and boat photography and aerial drone photography.
Ads
Ads targeted by location, language and interest help find the right audience; see Facebook and Instagram ads.
The booking flow
Social media should lead through a link to the charter site; the site must be fast, multilingual and clear. See websites for the yacht sector.
We prepared the sites of Sea You Yachting, AS Yachting, Cordelia Yachting and Ole Yachting from the yacht sector. See our social media page for account management and web design for the site.