“How much is social media management?” has no single answer, because scope varies a lot. Knowing the items that set the price helps you compare quotes properly.
What sets the price
- Number of platforms: Instagram, Facebook, YouTube, LinkedIn.
- Posting frequency: Posts and stories a week.
- Content production: Is photo and video shooting included, or will it come from you? See photography and video production.
- Design: Custom visuals, covers and story designs.
- Community management: Replying to comments and messages.
- Ad management: The ad budget is separate; the management fee may be separate.
- Reporting: A monthly report and strategy meeting.
- Season: Intensity may rise in season.
When comparing quotes
- Compare the same scope.
- Confirm that ad spend is charged from your account and is transparent.
- Make sure you are the owner of the account.
- Ask how the results report will be presented.
Keep in mind
Low-priced packages often exclude content production; the real cost is shooting and design. To plan, a social media content calendar helps.
For a detailed conversation write through our social media management page. For the overall marketing budget see planning an online marketing budget.