Online marketing in Bodrum
Spending an ad budget is easy; seeing the return is hard. We tie campaigns to a system with clear goals that is tracked and improved every month.
What we do
Google ads
Search ads that show in the right area at the very moment the service is searched for.
Social media ads
Targeting on Instagram and Facebook by area, interest and language.
Email marketing
Email flows to keep in touch with existing customers and remind them before the season.
Measurement
We track calls, forms and clicks and tune the ads accordingly.
In Bodrum
Demand in Bodrum rises and falls with the season, and foreign and local customers arrive through different channels. We build campaigns around the season calendar and language; the audience can be in Bodrum, or in Istanbul, Ankara or abroad.
Before ads, we set the goal and the measurement
Before spending budget we define the goal (call, form, booking) and how it will be measured. For basics see what is online marketing, and for a first step the Google Ads starter guide. Measurement is covered in measuring with Analytics and Search Console.
Local and foreign customers arrive differently
In Bodrum demand changes with the season, and the customer’s language, country and search terms differ. To reach foreign visitors see reaching foreign tourists online. In projects such as the Russian-language tour seller PromoBodrum and the yacht agency Sea You Yachting we saw first-hand why a multilingual set-up matters.
SEO and ads feed each other
Ads give fast results, SEO gives lasting visibility. Brand identity and message are their common ground; we cover this in brand identity and logo. You can plan your ad budget with the logic in planning an online marketing budget, and we can produce campaign content with our own social media and photography work. We also work with agencies in Bodrum; Nar Reklam Bodrum is one example.
Reference projects
Projects we have worked on in this area, with live sites you can visit:
- PromoBodrum: Russian-language travel site selling Bodrum tours and direct yacht charter online.
- Sea You Yachting: Site for a yacht agency offering charter, sales, agency, maintenance and repair.
- Nar Reklam Bodrum: Site for a Bodrum advertising agency offering corporate identity, digital marketing, video and print.
Frequently asked questions
What is the minimum ad budget?
It varies with the goal and competition. In the first meeting we write a realistic budget range and expectation together.
Who owns the ad account?
You do. We open it in your name, and you can always see spend and data.
Do I need SEO and ads together?
Ads give fast results, SEO gives lasting visibility. They feed each other, but we can start with one depending on your need.
Related posts
Brand identity and logo: why it matters
Brand identity is name, logo, colour, typeface and tone of voice. What to watch when preparing a logo and identity for a small business.
Email marketing: a pre-season campaign
Using email marketing to reconnect with past customers before the season: list, content, timing, personalisation and consent rules.
Getting started with Google Ads
Starting search ads with Google Ads: goal, keywords, budget, ad text, landing page and measurement. First steps for Bodrum businesses.
How to do competitor analysis
Competitor analysis: identifying rivals, comparing sites, SEO, social media and prices, and finding opportunities. Steps for Bodrum businesses.
Measuring with Google Analytics and Search Console
What Google Analytics and Search Console are, the difference between them and which metrics to follow. A plain guide for small businesses.
Reaching foreign tourists online
Reaching foreign tourists and yacht owners online in Bodrum: a multilingual site, English/Russian content, overseas searches, maps and social media.
Planning an online marketing budget
Planning an online marketing budget by goal, channel, season and measurement: fixed costs, ad spend, content and a test share.
Retargeting explained
Retargeting shows ads again to people who visited your site and left without acting. How it works, when it helps, consent and privacy.
What is conversion rate and how to raise it
Conversion rate is the share of visitors who call, submit a form or buy. To raise it: a clear call, speed, trust and simplicity.
What is online marketing?
Online (digital) marketing is all the work that reaches customers on the internet: site, SEO, ads, social media and email. A practical frame for Bodrum.
Other services
Web design in Bodrum
Business sites, brochure sites and landing pages.
Software development in Bodrum
Custom web applications, integrations and automation.
Photography in Bodrum
Product, venue, yacht and real estate photography.
Social media management in Bodrum
Content plans, visual production and account management.