Someone searching “near me” or “Bodrum + service” first sees you on Google Maps, and then may look at your Instagram. The two should complement each other.
The same information everywhere
Name, address, phone, opening hours and site address should be the same on your Google profile, your Instagram bio and your site. Inconsistency makes both customers and search engines doubt.
Sharing visuals
Add the good photos you post on Instagram to your Google profile too. Regular new photos show the profile is alive.
Reviews
Reply quickly and kindly to Google and social media reviews. See managing reviews and comments on social media.
Posts and announcements
You can share “update” posts on your Google profile; they suit campaign and event announcements.
Contribution to local SEO
A complete and current profile supports local visibility. For details see optimizing your Google Business Profile and local SEO.
On the site
Your site should welcome the visitor arriving from the profile; fast and mobile-friendly. It is most efficient to think of web design, SEO and social media together. For local service firms such as Aqua Yachting these three work together.