When setting up an online store, the most asked question is: which platform? The answer depends on product count, budget, payment needs and growth plan.
Hosted (SaaS) platforms
They offer a ready store for a monthly fee; set-up is fast, and maintenance and security belong to the platform. But design and feature flexibility is limited, and monthly and commission costs can be continuous.
WordPress + WooCommerce
Flexible and widespread, with many plugins. Maintenance, updates, security and speed are your responsibility. Details: WooCommerce or a custom store.
Local e-commerce packages
They come integrated with payment and shipping companies in Türkiye; practical for local sales.
Custom development
If your business model is special (custom pricing, bookable products, corporate orders), a custom store may be right; cost and time are high. See software development.
Questions to decide
- How many products do you have, how many with variations?
- Will you sell abroad? See selling abroad online.
- Who will do maintenance?
- What is the total monthly and yearly cost?
- Is your data yours, and can you leave the platform?
How we recommend
We first listen to the need and give the pros and cons of the options in writing. The same logic applies in custom software or off-the-shelf.
For how a store is set up see how to set up an online store, and for the service our online store setup page. A brand site example: Dr. Tessia.