If your online store is fed only by ads, you pay for every visitor. E-commerce SEO makes product and category pages visible in search and brings continuous, free traffic.
Site structure
Build a logical hierarchy: home → category → product. Let category names be words people will search; see keyword research.
Product and category pages
Unique titles and descriptions; a short intro text on category pages; original descriptions on products. A copy of the manufacturer’s text adds no value; see how to write a product page.
Structured data
Markup that tells the search engine clearly about product, price, stock, reviews and rating can give a rich appearance in results.
Duplicate content
Filter and variation pages can multiply the same content; manage it with canonical; see technical SEO.
Speed and mobile
Heavy images kill sales; see optimizing photos for the web and Core Web Vitals.
Internal linking and content
Link categories and products to each other; let guide posts point to products; see growing SEO traffic with a blog.
Discontinued products
Redirect the page of permanently removed products to the related category; see the 301 redirects guide.
For timing see when do SEO results show. Services: SEO and online store setup.