Service pages answer purchase-intent searches such as “Bodrum web design”. A blog reaches people looking for information such as “what determines website prices” and slowly turns them into customers.
Why it works
Each post is a new door that can appear in search. Well-clustered posts also raise the authority of the related service page.
Choosing topics
Start from the questions your customers really ask; see keyword research. Planning a topic cluster of about ten posts around each service works well; this site also has posts around each service.
Post structure
- A clear title and description.
- A short intro; answer the question at once.
- A body split by subheadings.
- Concrete examples and experience; do not settle for generic information.
- A call to the related service at the end.
Internal linking
Each post should link to the related service page and to other related posts; the service page should link back to the posts. For a checklist see the on-page SEO checklist.
Rhythm
Fewer but steady and truly useful posts beat many thin ones. Artificial or copied content harms in the long run.
Measurement
Track which post brings traffic and clicks in Search Console; see measuring with Analytics and Search Console.
We apply this method: posts linked to our SEO and web design pages. For timing see when do SEO results show. An example of a content-led site: Nar Reklam Bodrum.