SEO is the set of work that makes your website appear higher in search engines for the words customers search. Unlike ads, you do not pay for every click and the effect is lasting.
How a search engine works
There are three stages: crawling (finding and reading the site), indexing (recording the content) and ranking (ordering the pages best matching the searched word). Hundreds of signals affect ranking; the most important are how well content fits the need, page speed and usability, site trustworthiness and links from other sites.
The three legs of SEO
- Technical: Speed, mobile-friendliness, crawling and URL structure; see technical SEO.
- Content: Pages that answer what customers really ask; see keyword research and the on-page SEO checklist.
- Authority: Other sites linking to you; see backlinks.
For local businesses
In Bodrum, “Bodrum + service” searches carry local intent; map visibility is very important. See local SEO.
Expectations
SEO does not deliver results in a day; see when do SEO results show. Be sceptical of anyone guaranteeing rankings.
SEO foundations are most efficient when set up from the start of web design; we continue the work with our SEO in Bodrum service. In a local yacht service such as Aslan Yacht these three legs were handled together.